Created by Jo Cashmore, Jo is a Thai born, self-taught artist who has lived in Geelong Australia for over a decade.

    "I designed my DIY kits based on my belief that everyone can know, like that little rat movie Ratatouille. So, they are absolutely suitable for beginners. You can watch my tutorial videos on YouTube to build up your confidence before starting. Simply search ‘Hooray Hoop Youtube’ on Google"

    She loves needlework and watercolour on calico cotton and offers decorative and functional items for art and craft lovers.

    Inspiration for her work is drawn from Australian native plants and animals and the beautiful beaches around Geelong and Great Ocean Road. With a passion for making and an obsession with embroidery, she had developed her own product range where she is free to immerse herself fully into her creative world.